One-liner builder
I use a clear one-liner to explain a raise quickly. Fill in the fields, then edit the result until every word is accurate.
Results appear here as you type.
General education only. Not legal, tax or investment advice. The builder only rearranges what you type.
The formula
The main formula is: we help (who) (do what) by (how), (proof). Proof is optional, and the builder never adds proof, numbers or credentials you did not enter. It flags words like best, guaranteed or risk-free so you can rewrite them, and it does not judge whether a sentence is compliant.
Examples
- Real estate: "We help local investors participate in a neighborhood apartment renovation through a property-level offering, backed by a team with experience managing similar properties."
- Fund: "We help investors access a focused lower-middle-market strategy through a new fund, led by a manager with prior operating experience."
- Startup: "We help independent clinics coordinate patient scheduling through a simple software platform, built with feedback from clinic administrators."
- Operating business: "We help regional food producers reach more retail buyers through shared distribution and sales support, based on our existing supplier relationships."
- Real estate, no performance claim: "We are raising capital to acquire and improve a small industrial property, with a plan centered on leasing and property operations."
- Startup, short: "I help small manufacturers track production bottlenecks with a workflow tool, shaped by conversations with plant managers."
Related: How do I write a one-liner investors remember? and Rainmaker episode 4 on the one-liner.
General education only. Not legal, tax or investment advice.
About Richard C. Wilson
Richard has run the Family Office Club since 2007, the largest investor club in the world by media reach. The team hosts 30 events a year, including 16 in person, and has hosted more than 340 events. Richard has done 46+ transactions as an investor and shares what he has learned on the Centimillionaire Strategies YouTube channel.
If you're working through a raise and have a question, I'm happy to help. Text or WhatsApp me at (808) 600-9260 or email Richard@CapitalRaising.com.