Glossary

One-liner

A one-liner is a short description of a company, fund, or investment opportunity. It states what it is and why a relevant audience may care.

Why it matters to a capital raiser

I use a clear one-liner to help an investor decide whether to hear more.

Keep reading

How do I write a one-liner investors remember?

A term can mean something different in a particular deal, so read it with the governing documents. General education only. Not legal, tax or investment advice.